7 Powerful Habits Of A Successful Sales Funnel Builder

7 Powerful Habits Of A Successful Sales Funnel Builder

Do you want to get serious about being a sales funnel builder?

Do you want to tap into the minds of successful sales funnel builders?

There are some powerful habits that successful sales funnel builders have that you could benefit from.

If there is one thing I know, it’s the habits of sales funnel builders.

As time has gone on, I have picked up on a few common habits that the top sales funnel builders have.

If you’ve not built your sales funnel before, it can seem like a very daunting task however it doesn’t have to be.

Taking on some or all of the powerful habits of successful sales funnel builders will help put you in the right frame of mind to not only build your sales funnel but to manage it once it has started seeing activity.

While some of these habits may or may not come naturally to you, they can all be learnt with practice and consistency.

Here are the 7 powerful habits of a successful sales funnel builder:

1. Don’t Judge But Analyze

It can be all too easy to assume things such as what information your customers need, what they are searching for, what images will entice them to click through, what call-to-actions will make them convert and more.

If you want to build a sales funnel that will work, though, you must stop assuming.

Successful sales funnel builders never assume, they build their sales funnel from facts and evidence and continue to use evidence to grow.

To build your sales funnel, you will need to know everything from what social media networks your audience hangs out to your customer pain points and everything in between.

If anything cannot be backed up with evidence, then split test a theory to gain that evidence.

You can also analyse competitor strategies to help build your sales funnel which I’ll explain further on.

Analyzing isn’t just for when you first build your sales funnel.

As you continue to make changes to any marketing or sales strategies, you must do so only when you have educated hypothesis and properly analyze the data from any changes to decide which are valuable and which are not.

Where many marketers and businesses fail, is they focus too heavily on what isn’t working and forget about scaling what is working.

A successful sales funnel builder can analyse performance and focus on scaling what is working. For example, an e-commerce company would spend the majority of their budget on the top 1% of customers as this top 1% actually has 30X more lifetime value than other customers.

2. Good Is Never Good Enough

One the best habits a successful sales funnel builder has is the mind frame of ‘good is never good enough’.

Again, it can be all too easy to settle when something is working well and bringing good results.

It is understandable that you are happy with the performance and may even feel a bit scared of changing something in case you ruin that good performance.

This is all very understandable however it is not what a successful sales funnel builder would do.

Even when they have broken performance records, they will still strive to get even better results and won’t be scared to make changes.

They won’t be scared because they know how to split test properly.

There is no stopping them; they work hard to continue to break performance records as often as they can.

This is a great frame of mind to put yourself in to avoid stagnating campaigns.

CrazyEgg is a great example of a company that never stops trying to achieve better results.

Sometimes it can be the smallest of things that lead to great results.

CrazyEgg added an explainer video to their landing page and seen a 64% increase in conversions just by making that one change.

What sales funnel builders understand is that working on increasing conversion rates is more beneficial to the bottom line than working on generating more traffic.

3. A Goal Without A Plan Is Just A Wish

Another very powerful habit of a successful sales funnel builder is they have a plan for everything.

Nothing is ever rushed; not their decisions, not their strategies and not their research.

To obtain the specific goals you have set yourself, you need to have a focused plan of how you will build a sales funnel that will achieve that goal.

Trying to build a sales funnel without a clear plan or without having a specific goal will only waste a lot of time and even money if you put the sales funnel into action.

No business wants to waste spend or time and so it is important to lay out a clear plan before building.

One thing I would note, though, especially if it is your first time building a sales funnel, is not to get too caught up and making the plan too complex.

Simplicity is key with a sales funnel so keep it simple and focused on one particular goal.

4. The Right Words Will Make Every Day A Good One

One of the reasons why successful sales funnel builders are successful is because they understand the importance of content.

Many businesses highly underestimate the power of words and the effect it can have on visitors, prospects and customers.

In fact, Campaign Monitor found that emails that contained personalized subject like resulted in 26% more opens.

Content is an aspect in almost every aspect of the sales funnel such as:

  • Enticing users to click through from your ad to your landing page (headlines, ad copy, call to actions)
  • Telling visitors the benefits of your product to target their pain points (landing page headlines & bullet points)
  • Directing visitors to take the action that leads them to become prospects (call to actions)
  • Nurturing prospects into paying customers (email content)
  • Encouraging customers to become brand ambassadors (email content & social media interaction)

Planning the content that will be needed is a key aspect when building your sales funnel.

5. Be One Who Nurtures And Builds

Successful sales funnel builders are nurturing.

When building a sales funnel, they will make sure that the funnel has no leaks by implementing a complete lead nurturing strategy.

To explain the power of lead nurturing, Online Marketing Institute found that businesses that have an email automation strategy to nurture leads see an average 451% increase in qualified leads.

It is important to make your leads feel they are important and that you care for them as an individual and not just as another number.

You can do this level of nurturing with automation that will automatically fire off emails to individuals based on their activity.

When this is added with personalization, you will have a successful lead nurturing strategy which will improve the overall health of the sales funnel.

6. They Hack To Build

Growth Strategy – Blue Ring Binder on Office Desktop with Office Supplies and Modern Laptop. Growth Strategy Business Concept on Blurred Background. Growth Strategy – Toned Illustration. 3D Render.

Successful sales funnel builders are hackers.

They know that one of the best ways to determine what works without having to start from scratch is to hack growth competitors.

They will review what strategies and sales funnels competitors have implemented to begin growth hacking.

This will save a lot of time and a whole lot of money not having to split test and optimize your strategies and sales funnel from scratch.

You will have a foundation that you know works well for your competitors for you to then build on and create a formula even better than theirs.

The goal here isn’t to copy like-for-like what your competitors are doing but building your strategies using theirs as the foundation.

7. They Just Want To Get To Know You Better

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Successful sales funnel builders always want to get to know the target audience; what age they are, whether are married, whether own their home, what their job status is, how much they earn a year, what their pain points are, what their goals are and more.

This may seem excessive however all of this information and more is what is needed to create your customer’s personas which are crucial to the success of your sales funnel.

Knowing everything, there is to know about your target audience you will be able to plan better and build a sales funnel that they will easily travel through.

You can gather information for your customer personas by talking to existing customers, surveying customers, reviewing demographics from paid ads, interacting with your audience on social media and more.

Conclusion

There you have it, 7 powerful habits of a successful sales funnel builder that you can learn from.

Remember only to make evidence-based decisions, never settle for good performance, always plan before building, don’t underestimate the power of content, invest in automation for lead nurturing, hack competitor sales funnels and build your customers personas.

Have you tried and built a sales funnel?

What did you find hard when planning, building or managing your sales funnel?

I want to hear all your experiences so leave your comments below.

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